BMW Introduces Rental Program for New York, New Jersey, Connecticut

BMW will launch BMW On Demand USA, a pilot rental program that allows drivers in New York, New Jersey and Connecticut to reserve a BMW 328i, on August 13, according to the program's sign-up site located here

There will be 100 BMW 328i sedans in the fleet which can be reserved from 12 dealerships across the three states. Drivers can choose to rent a vehicle by the hour, day or week.

The hourly rate is $35 and if the car is returned by 6 p.m. the daily total is $140. The overnight rate is $210 and the weekend deal allows a Friday afternoon pickup and 9 a.m. Monday drop-off for $350.

The rental price also includes full insurance covering liability and bodily injury.

BMW is offering the first 100 people who sign up for updates about the program on the BMW website a special code by e-mail for a rebate of one-third off the standard weekend rental rate of $350, a savings of $117.

More states and vehicle models may be added depending on the outcome of the pilot program given a 90 to 120 day trial run.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.