Enterprise Rent-A-Car UK Highlights Customer Service in TV Ad Campaign

Enterprise Rent-A-Car launched a new television brand campaign in the UK last month in order to extend awareness of the company and its customer service culture.

The ad features two employee’s approach to customer expectations to demonstrate the importance of localizing service values to ensure customer satisfaction in the UK.

A second TV commercial is planned to air later in the year.

“Our customers often tell us our people and the service is the reason for renting from us and recommending us to their family and friends,” said Lee Broughton, Enterprise’s director responsible for brand. “We wanted to celebrate this through the ad, to help differentiate our business and demonstrate that customer service and great value are not mutually exclusive.”

Enterprise UK has a network of 370 local branches across the UK and Ireland.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Why GM’s Telematics Announcement is a Really Big Deal

Enabling a telematics connection at the factory — and not through an aftermarket hardware installation — is a game changer for fleets.

Four Thoughts From the 2016 Conference Calls

Sifting through the notes of Avis Budget Group’s and Hertz Global Holdings’ recent fourth quarter conference calls give us some trend lines to watch out for in 2017. (Of course, this gives us an incomplete snapshot, as Enterprise Holdings is privately held.)

Job Finder: Access Top Talent. Fill Key Positions.

>