Europcar Gains Facebook ‘Likes’ through Social Media Competition

According to a company announcement on Sept. 17, Europcar’s social media competition in the UK brought in 33% more “likes” on the company's Facebook page.

The Europcar Caraoke Competition ran on YouTube and Facebook from July to August in search of the UK’s best in-car karaoke performer.

Europcar reported that 148 videos were submitted, which were watched by 79,578 members of the public via YouTube.

The winner, David Sodergren of Edinburgh, was chosen based on hundreds of votes by the general public on the Europcar Facebook page.

“It was another example of Europcar’s focus on engaging with consumers, using social media to create a buzz around our brand by reaching out to a new audience,” said Europcar UK Managing Director Ken McCall. “We had a 33% increase in Facebook ‘likes’ equating to a quarter of a million additional reach since the start of the competition, so we’re very pleased with the results achieved.”

Comments

  1. Janette Gee [ January 21, 2013 @ 04:16AM ]

    Definately do not like Europcar, the cheated us out of more than $500.00 when we hired a vehicle from Heathrow airport from them, their service was unprofessional and our complaint fell on deaf ears only being dealt with almost three months after the event. NEVER NEVER USE THIS COMPANY EVER

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.

>