Car Rental Rates Continue Downward Trend Compared to 2011 in 6-City Analysis

With the help of Michael Meyer of Rate-Highway Inc. and Jim Tennant of The Tennant Group, Auto Rental News publishes monthly auto rental rate surveys for six major airports in the cities of Boston, Miami, Chicago, Houston, Seattle and Los Angeles. The rates are based on weekly surveys.

Analysis and commentary provided by Jim Tennant of The Tennant Group. This survey is dated Nov. 5. (Click on the graph below for a larger view.)

Rate data provided by Rate-Highway, a provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey.
Rate data provided by Rate-Highway, a provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey.

The October 2012 6-City Average Rate Quotes continued the trend seen in the previous five months, with rates down compared to the same month last year for the sixth consecutive month. October was down $1.77 from October 2011, though the gap continued to narrow.

Chicago continued to show strength and Miami’s average quote of $36.33 was close to the 6-city average, but was down $10.35 from last year.

Houston rates are down from the lofty heights seen in the spring, but still second highest of the 6 cities. Boston and Seattle are up modestly over last year and Los Angeles continues to show weakness, both in absolute terms and compared to last year.

 ICAR Average Rate Quotes - Monthly Averages in 2012     

 

May

June

July

Aug

Sept

Oct

BOS 2012 30.47 53.51 64.05 29.58 39.25 30.53
MIA 2012 16.04 31.34 41.24 21.46 25.50 36.33
ORD 2012 60.23 59.81 57.60 58.06 62.46 64.17
HOU 2012 52.69 40.42 36.89 33.86 39.99 39.80
SEA 2012 30.37 40.33 51.55 36.26 35.08 28.73
LAX 2012 27.12 36.99 46.23 24.76 28.26 25.27
6 City 2012 Avg. 36.16 43.73 49.59 34.00 38.42 37.47

2011 vs. 2012

 

May

June

July

Aug

Sept

Oct

BOS (5.12) (8.65) (16.74) (0.21) 1.14 1.52
MIA (12.15) (25.58) (24.27) (11.98) (6.02) (10.35)
ORD 15.22 0.11 (2.86) 22.96 6.24 10.64
HOU 18.34 (4.75) (5.01) (6.54) (9.46) (4.50)
SEA (16.17) (20.34) (23.25) (22.59) (2.61) 0.27
LAX (11.44) (14.32) 1.90 (7.87) (6.05) (8.18)
6 City Avg. (1.89) (12.25) (11.71) (4.37) (2.79) (1.77)

These tables and graph show the average of all base rate quotes per day for an ICAR at the six airports shown for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals. If the arrival date is a Friday or Saturday, the two-day rate will be a weekend rate, otherwise it will be a regular rate.


See September's car rental rate analysis here.

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