Sixt Celebrates 100th Anniversary in Munich

Sixt celebrated its 100th anniversary at its “Sixt Centennial Day” event on Nov. 2

Thousands of management representatives as well as employees from more than 100 countries gathered at the event, hosted by Regine Sixt at Messe München’s International Congress Center.

The event featured a symphony for Sixt by Adrian Werum, documenting Sixt’s worldwide presence musically. World-famous mountain climber Reinhold Messner also performed “Moving Mountains,” a presentation on the story of Sixt.

Sixt was founded by Martin Sixt in Munich in 1912 as “Sixt Autofahrten und Selbstfahrer,” Germany’s first car rental company with only three cars.

Since, Sixt has expanded its services including in the field of car sharing with its joint venture with BMW, DriveNow. Sixt said it plans to expand DriveNow with BMW, and has made its services available for corporate use.

The company said it also plans to expand its car rental operations further into North America.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.

>