Europcar unveiled its new brand concept, "Moving Your Way" on Dec. 6, which includes new marketing campaigns and an updated website.
As part of "Moving Your Way", a new logo was designed to stamp all Europcar sub-brands and offers while symbolizing mobility. The logo was introduced in all major European cities through advertising and marketing campaigns, as well as on truck panels.
New Europcar locations will be opened featuring this new logo and existing locations will be redesigned with the new logo.
Europcar’s website now offers a more efficient booking process and design that will help customers navigate through the site. The website also includes filters for customer’s to narrow down which vehicles fit their needs and the possibility to store up to 10 quotes.
Customers can start a reservation from any page and have access to “My Europcar” in order to create driver profiles and manage bookings.
This new design will be featured on local websites in the beginning of 2013.