Auto Rental News
MenuMENU
SearchSEARCH

FSNA Says Advantage Merger Deal Now Closed

The company will acquire all 26 of the on-airport locations that the FTC required Hertz to divest.

by Staff
December 17, 2012
2 min to read


Franchise Services of North America (FSNA) announced Dec. 12 that Adreca Holdings Corp., a subsidiary of Macquarie Capital, has closed its acquisition of Simply Wheelz LLC, the owner and operator of the Advantage Rent A Car brand, from Hertz Global Holdings Inc.

In conjunction with its acquisition of Advantage, Macquarie Capital agreed that Adreca will also acquire on-airport concessions of Dollar or Thrifty locations at an additional 13 airports from Hertz, according to the Dec. 12 announcement. Advantage already operates off-airport locations servicing three of those airports, and so the acquisition of these on-airport concessions will represent a net increase of 10 new locations.

Ad Loading...

Following this announcement, an executive from FSNA said that the company has closed deals to assume ownership of all 26 airport locations that Hertz was required by the Federal Trade Commission to divest — both those listed by Hertz as “initial airport locations” and “secondary airport locations” in its Nov. 20 merger presentation. 

Adreca’s acquisition of these additional airports and certain other divested assets from Hertz are expected to close in stages beginning in the first quarter of 2013, FSNA said. Adreca will be Hertz’s sole divestiture partner in conjunction with the dispositions required to be made by Hertz by the consent decree issued by the FTC.

FSNA and Adreca have entered into a management services agreement, in which FSNA will provide certain management services in respect to Advantage and the other assets divested by Hertz. Under this agreement, FSNA is entitled to its costs plus 25% in respect of services provided by FSNA employees and to recover its costs in regards to all other services.

Commenting on the acquisition, Thomas P. McDonnell, III, FSNA’s CEO and chairman said, “This is a great day for FSNA, our partner Macquarie Capital, and the more than 600 employees of Advantage Rent A Car. We are all excited to become North America’s fourth largest car rental company, and we look forward to continuing a legacy of great service to our customers, both new and old.”

More Rental Operations

A counter agent chats with a customer over a rental counter
Rental OperationsJuly 21, 2026

The Desk Upsell Is Costing Operators More Than it Earns

Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.

Read More →
U-Save Mauritius team

U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius

The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.

Read More →
Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
Ad Loading...
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Ad Loading...