Auto Rental News
MenuMENU
SearchSEARCH

FSNA Says Advantage Merger Deal Now Closed

The company will acquire all 26 of the on-airport locations that the FTC required Hertz to divest.

by Staff
December 17, 2012
2 min to read


Franchise Services of North America (FSNA) announced Dec. 12 that Adreca Holdings Corp., a subsidiary of Macquarie Capital, has closed its acquisition of Simply Wheelz LLC, the owner and operator of the Advantage Rent A Car brand, from Hertz Global Holdings Inc.

In conjunction with its acquisition of Advantage, Macquarie Capital agreed that Adreca will also acquire on-airport concessions of Dollar or Thrifty locations at an additional 13 airports from Hertz, according to the Dec. 12 announcement. Advantage already operates off-airport locations servicing three of those airports, and so the acquisition of these on-airport concessions will represent a net increase of 10 new locations.

Ad Loading...

Following this announcement, an executive from FSNA said that the company has closed deals to assume ownership of all 26 airport locations that Hertz was required by the Federal Trade Commission to divest — both those listed by Hertz as “initial airport locations” and “secondary airport locations” in its Nov. 20 merger presentation. 

Adreca’s acquisition of these additional airports and certain other divested assets from Hertz are expected to close in stages beginning in the first quarter of 2013, FSNA said. Adreca will be Hertz’s sole divestiture partner in conjunction with the dispositions required to be made by Hertz by the consent decree issued by the FTC.

FSNA and Adreca have entered into a management services agreement, in which FSNA will provide certain management services in respect to Advantage and the other assets divested by Hertz. Under this agreement, FSNA is entitled to its costs plus 25% in respect of services provided by FSNA employees and to recover its costs in regards to all other services.

Commenting on the acquisition, Thomas P. McDonnell, III, FSNA’s CEO and chairman said, “This is a great day for FSNA, our partner Macquarie Capital, and the more than 600 employees of Advantage Rent A Car. We are all excited to become North America’s fourth largest car rental company, and we look forward to continuing a legacy of great service to our customers, both new and old.”

More Rental Operations

plane, palm trees, car rental sign
Rental Operationsby Chris BrownSeptember 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operationsby StaffSeptember 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental OperationsSeptember 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
Ad Loading...
map of europe and summer car rental rates
Rental OperationsSeptember 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operationsby Chris BrownSeptember 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental OperationsSeptember 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...
map of globe with regional corporate car rental rates
Rental Operationsby StaffAugust 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Sixt H1 financial results
Rental Operationsby StaffAugust 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Bobby Klyce in memoriam image
Rental Operationsby Chris BrownAugust 13, 2026

In Memoriam: Bobby Klyce, Avis Licensee Legend

The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.

Read More →
Ad Loading...
Vibe coding webinar promo image
Rental Operationsby StaffAugust 12, 2026

How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]

A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.

Read More →
Ad Loading...