Enterprise Partners with Locauto Rent in Italy for Franchise Network

Enterprise Rent-A-Car announced Feb. 19 its new franchise partnership with Locauto Rent in Italy as part of its growth strategy to expand the Enterprise brand across Europe. This is the second franchise partnership the company has made in Europe.

(Read more about Enterprise's international franchise plans here.)

With the appointment, Enterprise increased its European network to seven countries including France, Germany, Ireland, Portugal, Spain, the U.K. and now Italy. The company said this brings the Enterprise brand to 85% of the European car rental market — with Italy counting for the fifth largest market for rental car services.

“As demand for our daily rental services grows, there is strong opportunity to extend our reach across Europe, the Middle East, Africa and Asia,” said Peter A. Smith, Enterprise VP of global franchising. “We are actively talking to potential partners across the continent.  For us, the key attributes for a franchise partner are a strong, stable, domestic business, a heritage for customer care and the design to work in partnership to build a brand that is respected as a great service provider and also as an ethical corporate citizen.”

Locauto Rent now operates a fleet of 5,000 vehicles through 28 locations. The partnership will help Enterprise reach its goal of meeting the needs of both domestic and international leisure and business travelers.

“Our local customers will continue to enjoy service from a truly Italian supplier, whilst international visitors will find a business that is at once familiar in terms of brand, value and service, whilst offering what we like to think is a uniquely Italian hospitality and spirit.” said Mario Tavazza, CEO for Locauto Rent. “We share a common culture based on customer care, providing easy and affordable rental solutions which are flexible for customers.”


  1. froglane [ March 6, 2013 @ 06:42AM ]

    This Locauto?



  2. cornelia [ July 31, 2013 @ 01:37AM ]

    sorry, but i had booked with locauto: bad car - hidden costs - awful service
    never ever...
    so many complaints in the wwwt about locauto
    hope it helps to all the travelling people

  3. Stephen Lee [ September 29, 2014 @ 12:11PM ]

    Waited 2 hours (with children) then was told that the only cars available were Clio or Skoda Yeti. I had booked an Alpha and my son a Mercedes, both said to be guaranteed. They had taken the money for these higher group cars but we were told by staff that the cars they had in Sicily were those offered to us. In the compound there were only these type of cars. I expected better service from a company in the Enterprise group, who I use through work hire. The car supplied was an underpowered, petrol vehicle and due to the mountainous nature of Sicily, left us struggling on most of the roads and using an inordinate amount of fuel. I plan further trips to Sicily but will not be using either of these companies again.

  4. Mike [ September 18, 2015 @ 02:53PM ]

    Locauto is a scam operation. You will get charged for phony damages. AVOID LOCAUTO!!

    Please read the web articles involving Locauto: (http://locauto-car-rental.pissedconsumer.com/ ; http://www.tripadvisor.com/ShowTopic-g187849-i143-k1942307-Car_Rental_Locauto-Milan_Lombardy.html ; http://www.complaintsboard.com/bycompany/locauto-a156501.html

  5. Karsten [ September 29, 2017 @ 04:46PM ]

    I can confirm the Enterprise/Locauto really rips of customers.

    I rented a car in Rome one-way to Milano in August 2017 with lots of dents and scratches all around the car, all marked in the report. On return in Milano a guy named Alex claimed to have found a new one where already one was marked in the report I received at pickup.

    The claimed damage was more than the rent.

    Inconsistency or fraud, I can't tell. Definitely not a nice experience and Enterprise should try to find another agent in Italy

    Another couple that returned their car at the same time seemed to have the same problem.

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