Enterprise Partners with Locauto Rent in Italy for Franchise Network

Enterprise Rent-A-Car announced Feb. 19 its new franchise partnership with Locauto Rent in Italy as part of its growth strategy to expand the Enterprise brand across Europe. This is the second franchise partnership the company has made in Europe.

(Read more about Enterprise's international franchise plans here.)

With the appointment, Enterprise increased its European network to seven countries including France, Germany, Ireland, Portugal, Spain, the U.K. and now Italy. The company said this brings the Enterprise brand to 85% of the European car rental market — with Italy counting for the fifth largest market for rental car services.

“As demand for our daily rental services grows, there is strong opportunity to extend our reach across Europe, the Middle East, Africa and Asia,” said Peter A. Smith, Enterprise VP of global franchising. “We are actively talking to potential partners across the continent.  For us, the key attributes for a franchise partner are a strong, stable, domestic business, a heritage for customer care and the design to work in partnership to build a brand that is respected as a great service provider and also as an ethical corporate citizen.”

Locauto Rent now operates a fleet of 5,000 vehicles through 28 locations. The partnership will help Enterprise reach its goal of meeting the needs of both domestic and international leisure and business travelers.

“Our local customers will continue to enjoy service from a truly Italian supplier, whilst international visitors will find a business that is at once familiar in terms of brand, value and service, whilst offering what we like to think is a uniquely Italian hospitality and spirit.” said Mario Tavazza, CEO for Locauto Rent. “We share a common culture based on customer care, providing easy and affordable rental solutions which are flexible for customers.”

Comments

  1. froglane [ March 6, 2013 @ 06:42AM ]

    This Locauto?

    http://www.tripadvisor.co.uk/ShowTopic-g187849-i143-k1942307-o180-Car_Rental_Locauto-Milan_Lombardy.html#47806615
    https://sites.google.com/site/dontrentlocauto/
    http://complaintwire.org/complaint/SpkBAAAAAAA/locauto
    http://www.reviewcentre.com/reviews264106.html

    Wow.

  2. cornelia [ July 31, 2013 @ 01:37AM ]

    sorry, but i had booked with locauto: bad car - hidden costs - awful service
    never ever...
    so many complaints in the wwwt about locauto
    hope it helps to all the travelling people

  3. Stephen Lee [ September 29, 2014 @ 12:11PM ]

    Waited 2 hours (with children) then was told that the only cars available were Clio or Skoda Yeti. I had booked an Alpha and my son a Mercedes, both said to be guaranteed. They had taken the money for these higher group cars but we were told by staff that the cars they had in Sicily were those offered to us. In the compound there were only these type of cars. I expected better service from a company in the Enterprise group, who I use through work hire. The car supplied was an underpowered, petrol vehicle and due to the mountainous nature of Sicily, left us struggling on most of the roads and using an inordinate amount of fuel. I plan further trips to Sicily but will not be using either of these companies again.

  4. Mike [ September 18, 2015 @ 02:53PM ]

    Locauto is a scam operation. You will get charged for phony damages. AVOID LOCAUTO!!

    Please read the web articles involving Locauto: (http://locauto-car-rental.pissedconsumer.com/ ; http://www.tripadvisor.com/ShowTopic-g187849-i143-k1942307-Car_Rental_Locauto-Milan_Lombardy.html ; http://www.complaintsboard.com/bycompany/locauto-a156501.html

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Car Rental’s Call to Action on Autonomous Vehicles

The car rental industry has built-in advantages to support a world with driverless cars, but it needs to take the next step in partnering with autonomous vehicle stakeholders.

Job Finder: Access Top Talent. Fill Key Positions.