Car Rentals Decline in ASTA’s Agency Report

Travel Market Report released the 2013 American Society of Travel Agents (ASTA) Agency Profile on March 7 highlighting that while international sales have grown dramatically as a portion of travel agency business since 2004, car rental has declined.

Car rental has decreased by 18% since 2002 to account for 4% of agency sales in 2012.

Melissa Teates, ASTA’s director of research, said the current nature of car rental makes it less of a revenue source as there are more no-shows after a reservation since many car rental companies don’t require a deposit.

Airline sales accounted for 24% of agency business in 2012, a decline by 29% since 2002. Hotel sales showed the most growth at 11% of agency sales in 2012, an increase of 32%.

To see the full report click here.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.