Hertz and Encompass Media Group announced the expansion of their partnership to include the Dollar and Thrifty car rental brands. The expansion follows Hertz’s acquisition of Dollar-Thrifty late last year.
The partnership includes increased brand visibility in Hertz and Dollar-Thrifty locations in the U.S., Canada and Europe through volume, reach, frequency and high levels of consumer engagement.
Encompass plans to integrate the rental car companies’ branding into all aspects of the rental car experience, including on Hertz NeverLost GPS launch screen digital display ads, printed maps with advertiser locations, digital counter displays, rearview mirror hang tags, key fobs and shuttle bus signage.
Additionally, Encompass is able to tailor its program to meet the client's target demographics. Advertisers can choose which markets or airports they want to focus on, as well as options to sub-target various demographics, including Hertz Gold Plus Rewards members via messaging and sampling.
The rental car companies will have access to thousands of customer touch points at every Hertz, Dollar and Thrifty airport location.