Hertz Appoints New General Sales Agent in Saudi Arabia and Bahrain

The Hertz Corp. has appointed travel outsourcing company Discover the World Marketing as its new General Sales Agent (GSA) in Saudi Arabia and Bahrain. This will help grow outbound car rentals from the two Gulf countries to more than 8,800 Hertz locations in 150 countries, says Hertz.

"With the extensive Hertz product range perfectly matched to suit the needs of Saudi and Bahraini customers, combined with Discover the World's proven track record of providing outstanding service to the global travel industry, this partnership will boost our long-term outbound strategy focusing on key growth channels," said Michel Taride, group president of Hertz International.

Discover the World, which has existing GSA partnerships with Hertz in nine other countries, aims to grow Hertz outbound revenue from Saudi Arabia and Bahrain to key global destinations like the USA and Europe, according to Hertz.

"Both Gulf countries have a strong foundation with huge potential and we look forward to building on that from a global sales perspective,” said Jenny Adams, CEO of Discover the World Marketing. “Our goal is to grow outbound revenue into key worldwide destinations by more than 50%, and we intend to achieve this through nurturing existing and new Hertz customers, while working closely with trade partners, corporations and direct bookers."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

My Number One Takeaway from ICRS 2017

This year’s International Car Rental Show (ICRS) opened the door to new business models facing transportation today — yet adapting to these new technologies is not the first key to survival.

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Job Finder: Access Top Talent. Fill Key Positions.

>