Enterprise Rent-A-Car has appointed Eldan Transportation Ltd. as its franchisee in Israel.

This partnership continues a planned expansion program through key markets in Europe, Middle East and Asia. It’s aimed at providing domestic and inbound customers with increased choice and outstanding customer service across major destinations for business and leisure, according to Enterprise.

Founded in 1967, family-owned Eldan is a leader in the Israeli car hire and leasing market, with a total fleet of over 30,000 vehicles with 25 rental branches, says Enterprise.

“Our franchise agreement with Eldan is the first of a major series of relationships that will see the Enterprise Rent-A-Car brand extend its footprint into very important business and emerging leisure travel markets across the Middle East,” said Peter A. Smith, vice president of global franchising at Enterprise. “Eldan’s family values and commitment to the highest service quality assures that our customers will experience the level of attention to customer care that is now recognized as our trademark across the Americas and Europe.”

“Our partnership with Enterprise opens the door for Eldan to become part of a successful global network, with the ambition to grow by delivering outstanding service, responding to customer needs and bringing international scope to a motivated team of employees,” said Shay Dahan, CEO of Eldan.