National and Alamo Brands Enter Belize

Enterprise Holdings announced that it is franchising the use of its National Car Rental and Alamo Rent A Car brands to Belize Estate Co. Ltd. in Belize City. Neal & Massy Automotive Ltd., an international franchisee of Enterprise Holdings, completed the agreement with Belize Estate Co.

The appointment continues the expansion of the National and Alamo footprints in Latin America and the Caribbean.

“Belize Estate brings valuable transportation experience and a record of job creation and growth in Belize,” said Peter A. Smith, vice president of global franchising for Enterprise Holdings. “We are pleased to add them as our franchisee in this attractive market.”

Belize has become one of the most popular destinations in the Caribbean and Central America. According to the Belize Statistical Office, visitors totaled nearly 1 million in 2012.

“Visitors to Belize might be looking for a new adventure, but when it comes to renting a car they want access to brands they know they can depend on,” said David O’Brien, group executive vice president of Neal & Massy Holdings Ltd. “Expanding the National and Alamo brands into Belize means customers can expect the highest level of customer service in this popular Central American destination.”

According to Enterprise Holdings, National and Alamo expect to begin operations with a location at Belize City’s Phillip Goldson International Airport in late 2013 or early 2014.

“We are excited to be able to bring the National and Alamo brands to Belize,” said David Vasquez, general manager for Belize Estate Co. “This agreement with Enterprise Holdings and Neal & Massy is a win for rental car customers in this jewel we call home.”

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Car Rental’s Call to Action on Autonomous Vehicles

The car rental industry has built-in advantages to support a world with driverless cars, but it needs to take the next step in partnering with autonomous vehicle stakeholders.

Job Finder: Access Top Talent. Fill Key Positions.