National Launches Luxury Vehicle Rental

National Car Rental's "Premier Selection" will include high-end rental vehicles.
National Car Rental's "Premier Selection" will include high-end rental vehicles.

At many of the nation’s busiest airports, National Car Rental is introducing its “Premier Selection” – a special section of the rental lot where customers can choose upscale nameplates such as the Cadillac Escalade, Lincoln Navigator or Lexus IS250.

Initially piloted in the Phoenix, Minneapolis and Cleveland markets, Premier Selection is now rolling out nationwide and will be available by the year’s end in approximately 25 National airport locations throughout the U.S., including Hartsfield-Jackson Atlanta International Airport, Los Angeles International Airport, Dallas/Ft. Worth Airport, Denver International Airport and Boston Logan International Airport.

Consistent with the brand’s commitment to providing “speed, choice and control,” Premier Selection vehicles are clearly marked so customers can easily identify and upgrade their rental without visiting the rental counter, says National.

“We’ve seen an increase in requests for high-end vehicles from our customers, and we’re pleased to offer a range of vehicles that exceeds their expectations,” said Rob Connors, assistant vice president of brand marketing, National Car Rental. “Whether closing a deal or entertaining clients, our customers occasionally need the extra prestige that comes along with these upscale vehicles.”

National launched Premier Selection with input from road warriors, including members of its Emerald Club. Specifically, Emerald members helped develop the program’s name and provided feedback regarding signage and vehicle placement on the rental lot, according to National.

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