With the help of Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc., we are conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. We publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.
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For pickup 15 to 21 days ahead, September rate quotes suggest strong business travel through at least October.
Although the strong summer season is over, rates are still up $10.42 over September 2012.
The average quote for an ICAR is $48.99 per day, with a low in Los Angeles of $34.01 and a high in Houston of $69.25. At 85% utilization, this would generate monthly revenue of $1,265 per vehicle plus incremental sales.
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.