The Hertz Corp. has fully remodeled its London Marble Arch flagship location. The updated facility features an open plan showroom with a concierge-style service, Hertz Supercar display, complimentary Internet access and the option to use self-service kiosks that connect with an agent by video.

"At Hertz, we are always listening to our customers and implementing solutions to meet and exceed their needs,” said Michel Taride, group president, Hertz International. “Since we remodeled our Marble Arch and other key locations in the U.S., customer feedback for the new lifestyle experience has been overwhelmingly positive. We are in the process of rolling out new or updated formats to all of our global locations by 2015."

According to Hertz, the makeover at Hertz's London location includes a “Recharge Zone” for mobile phones and computer devices and a “Discovery Zone” for customers to learn more about what's going on in London and surrounding area via touch screens. In addition, there is a “Kids Zone” with computer-based games and drawing packages.

In line with Hertz's sustainability program, the London location features energy efficient lighting and equipment, water-saving fixtures, recycling of general and automotive wastes, as well as the use of recycled content for building materials and finishes.

To date, more than 400 Hertz locations have been updated around the globe, with over 200 renewed so far in Europe, Australia and South Africa, says Hertz. In addition to the rental facilities at Marble Arch in London and San Diego in the U.S., the full remodeling of the Hertz flagship branches at Paris Saint Ferdinand and Frankfurt Airport are close to completion.