Enterprise Hires Agency to Promote Latin Brands

Enterprise Holdings has chosen Bromley Communications, a San Antonio-based advertising agency, to assist in promoting the National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.

"We are very excited to bring our vast experience in Latin America to promote the National and Alamo brands," said Ernest Bromley, chairman for Bromley Communications. "Since day one, we have had a great relationship with Enterprise Holdings. We look forward to growing their rental car business throughout the region."

According to Bromley, it will create a branding campaign and develop communications tools to assist these National and Alamo franchisees with their in-country marketing efforts.

"The Latin American and Caribbean markets hold great opportunities for us to offer customers the best-in-class service our National and Alamo brands are known for," said Lee Broughton, assistant vice president for Enterprise Holdings. "Bromley's understanding of our customers and our industry makes them an excellent partner to help us realize those opportunities."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

My Number One Takeaway from ICRS 2017

This year’s International Car Rental Show (ICRS) opened the door to new business models facing transportation today — yet adapting to these new technologies is not the first key to survival.

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Job Finder: Access Top Talent. Fill Key Positions.

>