Enterprise Hires Agency to Promote Latin Brands

Enterprise Holdings has chosen Bromley Communications, a San Antonio-based advertising agency, to assist in promoting the National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.

"We are very excited to bring our vast experience in Latin America to promote the National and Alamo brands," said Ernest Bromley, chairman for Bromley Communications. "Since day one, we have had a great relationship with Enterprise Holdings. We look forward to growing their rental car business throughout the region."

According to Bromley, it will create a branding campaign and develop communications tools to assist these National and Alamo franchisees with their in-country marketing efforts.

"The Latin American and Caribbean markets hold great opportunities for us to offer customers the best-in-class service our National and Alamo brands are known for," said Lee Broughton, assistant vice president for Enterprise Holdings. "Bromley's understanding of our customers and our industry makes them an excellent partner to help us realize those opportunities."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.