Enterprise Hires Agency to Promote Latin Brands

Enterprise Holdings has chosen Bromley Communications, a San Antonio-based advertising agency, to assist in promoting the National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.

"We are very excited to bring our vast experience in Latin America to promote the National and Alamo brands," said Ernest Bromley, chairman for Bromley Communications. "Since day one, we have had a great relationship with Enterprise Holdings. We look forward to growing their rental car business throughout the region."

According to Bromley, it will create a branding campaign and develop communications tools to assist these National and Alamo franchisees with their in-country marketing efforts.

"The Latin American and Caribbean markets hold great opportunities for us to offer customers the best-in-class service our National and Alamo brands are known for," said Lee Broughton, assistant vice president for Enterprise Holdings. "Bromley's understanding of our customers and our industry makes them an excellent partner to help us realize those opportunities."

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