Enterprise Purchases AutoShare CarSharing
Enterprise Holdings has announced that its regional subsidiary, the Enterprise Rent-A-Car Canada Co., is purchasing AutoShare CarSharing Network Inc.
Enterprise Holdings today announced that its regional subsidiary, the Enterprise Rent-A-Car Canada Co., is purchasing AutoShare CarSharing Network Inc. In 1998, AutoShare was established as Toronto’s first car-sharing organization, and today it serves more than 12,000 local members.
“This acquisition reflects our longtime commitment to offering sustainable transportation options throughout North America,” said Ryan Johnson, assistant vice president overseeing Enterprise’s CarShare, Rideshare and Zimride operations. “We are very excited and proud to become part of Toronto’s car-sharing community, which AutoShare launched and has supported for more than 15 years.”
The acquisition closes today and financial terms of the transaction will not be disclosed, says Enterprise. Continuing to operate under its current brand indefinitely, AutoShare will be owned by Enterprise Rent-A-Car Canada Co. and managed by its local Toronto division. All staff members will remain as AutoShare employees, with their benefits updated to match those offered to local Enterprise employees.
In addition to operating the Enterprise, Alamo and National brands, Enterprise Holdings also offers Enterprise CarShare — with a suite of products and policies specifically geared to car-sharing — and Enterprise Rideshare, a carpooling and vanpooling program for commuters. It also operates Zimride by Enterprise, an online ride-matching program, says the company.
AutoShare will be served by Enterprise CarShare, a natural extension of the Enterprise Rent-A-Car network, says the company. Enterprise already operates 542 car rental branch offices in Canada, with more than 130 offices in the greater Toronto area.
Today, Enterprise CarShare is available on more than 75 university campuses, 40 government and business campuses and in nearly 20 major markets, including New York, Boston, Washington, D.C., Philadelphia and Chicago, says Enterprise.
More Rental Operations

The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
