Enterprise Launches Campaign to Boost European Rentals

As part of its new promotional campaign to boost rentals in Europe, Enterprise Rent-A-Car has unveiled a new website to make it easier for U.S. travelers to reserve vehicles in Europe.

According to Enterprise, it has already experienced double-digit growth of European rentals over the past year and it hopes the trend will continue. The new campaign is geared toward North American travelers to Europe.

Geared toward North American travelers in Europe, the website addresses vehicle rental needs in the United Kingdom, Italy, France, Spain and Germany, says Enterprise.

“North Americans have long had a passion for exploring Europe, and we want to make it as convenient and affordable as possible for them to rent vehicles while abroad,” said Lee Broughton, assistant vice president of global marketing and sustainability for Enterprise.

The website enables users to check rates and vehicle availability and choose pick-up and drop-off locations. It also features driving tips specific to each country, which travelers can review before finalizing their reservation, says the company.

Additionally, Enterprise is offering a 10% discount off weekly rates to users of the website until the end of August.

“We’re committed to providing a quality rental experience that exceeds our customers’ expectations — wherever in the world they rent from us,” said Broughton. “When their travels take them to Europe, North American renters can rest assured that they’ll receive the same award-winning Enterprise customer service that they’ve come to expect close to home.”

For more information about Enterprise reservations in Europe, visit www.europe.enterprise.com.

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