VERC Car Rental Expands U.S. Sixt Franchises
A new franchise agreement between Sixt and Massachusetts-based VERC Car Rental will convert existing VERC locations into Sixt franchises. In addition, VERC will open a new Sixt franchise at Boston-Logan Airport and new franchise locations in Massachusetts' Suffolk County.

Photo via Wikimedia.

Photo via Wikimedia.
Sixt SE and its U.S. franchise unit (Sixt Franchise USA LLC) have announced the signing of multiple franchise agreements with VERC Car Rental, a Massachusetts-based rental company. This partnership is part of an initiative to expand Sixt’s franchise network internationally.
Under the new agreement, VERC will convert its existing locations in Massachusetts to Sixt franchises, says Sixt. Additionally, VERC will open a new Sixt franchise at Boston-Logan International Airport as well as new franchise locations in Massachesetts' Suffolk County.
“We are extremely pleased to have VERC Car Rental join the Sixt franchise system,” said Craig Olson, executive vice president of Sixt’s North America Franchise Development. “VERC’s existing network in the South Shore area, and their desire to expand into the Boston area, will help establish a strong presence for Sixt in the Northeast U.S. VERC is a family-run business like Sixt and has been serving rental car customers since 1979. We look forward to helping them take their business to the next level.”
“We are very confident that the addition of Sixt’s tools and technology, along with access to Sixt’s customer base, will enhance our business model,” said Paula Vercollone, CEO and president of VERC. “Expanding our business beyond the South Shore has been a goal of ours and we feel we have aligned with the best franchise system in car rental with Sixt.”
According to Sixt, additional U.S. franchise locations will be opening throughout the year. And Sixt plans to continue to add new franchises in the U.S. and international markets, says the company. Sixt currently operates in 10 U.S. states.
More Rental Operations

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion
The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
Read More →
Rental Fleet Sales Skating Just Above 2025 Levels
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →Grow Your Rental Business Beyond Cars
Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.
Read More →
Using AI to Create Clarity, Not Conflict, in Rental Car Damage
Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.
Read More →
Get Ready To Roll: No Stopping Self-Driving Rental Cars
The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.
Read More →
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
