car2go Ends Operation in UK

Photo via Wikimedia.
Photo via Wikimedia.

At the end of May, car2go ceased its car-sharing operations in London and Birmingham, according to a report by Reuters. The company had been operating in London since December 2012 and expanded to Birmingham in 2013.

“The unique challenges we encountered were more significant than expected,” car2go said on its website. “We’ve listened to customer feedback and taking the U.K.’s strong culture and tradition of private vehicle ownership into account, we have decided to withdraw from the U.K. marketplace.”

Car2go was unable to gain more than 10,000 customers and couldn’t achieve the five to eight daily bookings needed to make the business viable in the U.K., a car2go spokesman told Reuters.

Currently, car2go is available in 25 cities worldwide, including 12 cities across Europe.

Click here to read the full Reuters report:

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.