car2go Ends Operation in UK

Photo via Wikimedia.
Photo via Wikimedia.

At the end of May, car2go ceased its car-sharing operations in London and Birmingham, according to a report by Reuters. The company had been operating in London since December 2012 and expanded to Birmingham in 2013.

“The unique challenges we encountered were more significant than expected,” car2go said on its website. “We’ve listened to customer feedback and taking the U.K.’s strong culture and tradition of private vehicle ownership into account, we have decided to withdraw from the U.K. marketplace.”

Car2go was unable to gain more than 10,000 customers and couldn’t achieve the five to eight daily bookings needed to make the business viable in the U.K., a car2go spokesman told Reuters.

Currently, car2go is available in 25 cities worldwide, including 12 cities across Europe.

Click here to read the full Reuters report: http://uk.reuters.com/article/2014/05/28/uk-daimler-europcar-carsharing-idUKKBN0E81ZN20140528

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Another Ridiculous “Used Fleet Vehicle” Scandal

While media reports concentrate on the sting and the “outrage,” where’s the empirical evidence that fleet vehicles are less mechanically sound than vehicles sold from private owners?

Will IoT Herald a New Era in Fleet Efficiency?

With the ELD rule finally in effect, small fleet operators need to hunt for new efficiencies. In transportation logistics, Internet of Things (IoT) systems could have similar lasting impacts as telematics.

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

Job Finder: Access Top Talent. Fill Key Positions.

>