With a $0.14 increase in June 2014 over 2013, rate quotes for the top 50 U.S. airports remained flat in this year-over-year comparison, according to Rate-Highway’s monthly rate survey. However, there were large differences in regional rates. The Northwest had an increase of 11.35 year-over-year while the Southwest had a decrease of 3.67.
With the help of Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc., we are conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. We publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.
For the first time, we have a year-to-year comparison of the ICAR rate quotes for the top 50 U.S. airports. We began gathering rate quotes in mid-May 2013, so June 2014 vs. June 2013 is the first full month with a year-to-year comparison.
With the expanded survey, it is possible to look at regional as well as national rate trends. We have divided the country into five regions, attempting to group airports into similar markets. This process will never be perfect, but we believe it is a useful way to look at rates.
The regions are defined as follows:
When doing the six-city surveys, we calculated the nationwide rate quote by averaging the six cities’ quotes. However, the largest of the 50 airports has 14 times more passenger volume than the smallest — a much larger swing than within the six cities. Therefore, we are weighting the 50 rate quotes by each city’s passenger volume when calculating the regional and national averages.
Year-to-Year Comparison for June
The new 50-city survey shows a $0.14 increase in June 2014 over 2013, essentially flat. We had seen year-over-year increases in the six-city quotes in 17 of the last 19 months. May 2014 was down $4.70 over 2013, and now with a flat June, we anticipate continuing increases in most of the coming months — but much more modest than in the past two years.
Regional rates displayed large differences. The Northeast and Northwest showed healthy increases and the Southeast, Midwest and Southwest had more modest decreases. (Keep in mind that the regional averages are weighted by passenger volume to calculate the national average, so $0.14 national increase is not an arithmetic average of the five regional swings.)
The table and chart below show the monthly average rate quotes by region and nationally for the last 13 months.
Over the last 12 months, the Northeast’s average quote is at least $20 above the other four regions at close to $70, while the others are all in the $40-$50 range.
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six or 50 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.