Enterprise Expands to Iceland

Photo via Wikimedia.
Photo via Wikimedia.

After adding travel and tour operating company Reykjavik Excursions as a franchise partner, Enterprise Rent-A-Car has expanded to Iceland. Under the agreement, Enterprise Rent-A-Car will appear at airport and city locations in Iceland over the coming months.

“Reykjavik Excursions is a long-standing entrepreneurial business that shares our belief that customer care is key to growing a great business,” said Peter Smith, Enterprise Rent-A-Car’s vice president of global franchising. “We look forward to building a strong partnership which will enable us to prosper together, serving the increasing number of people who want to rent from Enterprise when they travel to new locations.”

“This relationship with Enterprise gives us the opportunity to work together to grow a major rental organization in Iceland,” said Kristjan Danielsson, CEO of Reykjavik Excursions, now Enterprise Iceland. “Car hire is increasingly important in Iceland, both for domestic travelers as well as business and leisure tourists from overseas.”

Reykjavik Excursions launched its car rental business in 2013.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.