Hertz Upgrades Loyalty Program

Hertz's San Diego Airport location. Photo by Amy Winter.
Hertz's San Diego Airport location. Photo by Amy Winter.

Celebrating its the third anniversary, Hertz’s Gold Plus Rewards customer loyalty program is unveiling enhanced member benefits.

"Our breakthrough customer loyalty program is a first for the industry,” said Mark P. Frissora, Hertz chairman and CEO. “Compared with any other car rental company, it offers easier ways to earn and redeem points and maximum flexibility for point use. …”

According to Hertz, it is now easier for Gold members to move up in status and enjoy additional benefits. With the upgraded program, seven rentals now qualify members for Five Star (previously 10), and 20 rentals qualify members to join the President's Club (previously 40).

Other upgrades to the loyalty program include quicker enrollment, mobile alerts to let a customer know the type of vehicle and where it is parked, faster rentals by skipping the counter, more ways to earn points (Hertz NeverLost, fuel purchase, insurance coverage) and new reward destinations (redeem points for free days at more locations, including Ireland and Brazil).

For more information, visit www.hertz.com.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Are Commercial Drone Deliveries Eminent in the U.S.?

Amazon just delivered its first package by drone in England. Will U.S. delivery fleets be able to take advantage soon?

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

Job Finder: Access Top Talent. Fill Key Positions.