Hertz's Firefly Launches in UAE

Photo by Amy Winter.
Photo by Amy Winter.

Firefly, Hertz’s brand that serves the deep value leisure segment, has established its first location in the United Arab Emirates in Dubai's Umm Ramool area.

According to the company, Firefly offers competitive UAE market rates on daily, weekly and monthly rentals with the option of car delivery.

“The opening of Firefly’s first UAE branch is a milestone in the brand’s young history as it marks its entry into a booming market with an extremely promising future in tourism, especially with Dubai's Expo 2020 success and the government's plans to double the number of annual visitors in the run-up to the event,” said Sunil Kumar, Firefly’s general manager of rental operations.

Established in the U.S. and Europe, Firefly has 50 locations across seven markets worldwide. It plans to open additional Firefly branches in the UAE over the next few months through the Al-Futtaim Automotive Group, says the company.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

The Problem with Valuing Safety Technology

As advanced safety technologies have migrated to mainstream vehicles, retaining value for these options at resale remains an issue.

ELD Mandate: Is Your Head Still in the Sand?

If you think you have 11 weeks to implement an Electronic Logging Device system to meet the Dec. 18 compliance deadline, you really don’t — for a few reasons.

Job Finder: Access Top Talent. Fill Key Positions.

>