Launching in Paris today, Zipcar has expanded its car-sharing service to France. This launch is a key step in Zipcar's expansion across Europe, which already includes the U.K., Spain and Austria, say the company.

"Today represents a huge opportunity for Zipcar to operate in a city that is already embracing alternative mobility offerings,” said Massimo Marsili, Zipcar’s European president. "With an ever growing population that is putting pressure on its transport infrastructure, Zipcar is committed to providing Parisians with a flexible and cost effective alternative transport solution."

At the Paris launch, Zipcar also announced its new partnerships with Opel and Peugeot, says the company.

"In a highly populated city, Zipcar's model has been proven to remove up to 15 personally-owned vehicles from the road for each Zipcar in service, reducing parking demand, congestion and emissions,” said Etienne Hermite, general manager, Zipcar France. “… We look forward to working closely with our members, local government and Mairie de Paris as we look to expand further across Paris and France."

For more information, visit http://www.zipcar.fr/.