Auto Rental News
MenuMENU
SearchSEARCH

Hertz: Lower Revenue, Higher Expenses "Transitory"

Hertz Global Holdings Inc. reported its third quarter 2014 U.S. revenue of $1.8 billion. For the full-year 2014, corporate EBITDA is anticipated between $1.3 billion to $1.45 billion, which reflects the impact of adjustments relating to the ongoing accounting review.

by Staff
November 14, 2014
Hertz: Lower Revenue, Higher Expenses "Transitory"

Photo courtesy of Hertz Corp.

2 min to read


Photo courtesy of Hertz Corp.

Hertz Global Holdings Inc. reported its third quarter 2014 U.S. revenue of $1.8 billion, in line with last year’s third quarter. This year-over-year revenue comparison is partly impacted by the ending of the Advantage vehicle sublease in November 2013, says the company.

In third quarter 2014, transaction days increased 5% year-over-year. Although there was a rise in contracted bookings in June, transaction days in Q3 were tempered by tight fleets in the face of increasing OEM recalls, according to Hertz.

Ad Loading...

Hertz’s U.S. car rental total revenue per day (RPD) decreased 4% year-over-year. For airport rentals, Hertz’s total RPD declined 2% in transaction days.

For the full-year 2014, corporate EBITDA is anticipated between $1.3 billion to $1.45 billion, which reflects the impact of adjustments relating to the ongoing accounting review, says the company. These earnings are being affected by lower U.S. car rental fleet efficiency and higher fleet maintenance, damage and depreciation expenses.

"We believe the lower revenue growth and higher direct operating expenses we are experiencing in 2014 are transitory, primarily associated with fleet and systems integration challenges related to the Dollar Thrifty acquisition as well as some execution issues,” said Brian MacDonald, interim CEO of Hertz. “We are addressing the operational issues by strategically repositioning the fleet, hiring incremental sales and maintenance staff and migrating the Dollar and Thrifty financial and counter systems onto Hertz systems. Accordingly, 2015 will represent a transitional year with a more normal base performance becoming evident in 2016."

In order to reduce costs by about $100 million annually, Hertz plans to reduce general and administrative expenses, reduce information technology and capital investments, as well as reduce external strategic advisor expenses. According to Hertz, it expects to achieve these savings by the end of 2015.

Additionally, Hertz has announced a new fleet purchasing strategy. It will purchase around 350,000 model-year 2015 vehicles in the U.S., approximately 60% more than the 2014-MY vehicles, according to the company. About 25% of the 2015 fleet buy will be delivered in fourth quarter 2014. And 70% of the U.S. operating fleet is expected to be risk vehicles in 2015 compared to 85% in 2014.

Ad Loading...

Financing for the fleet vehicles will be funded through Hertz’s credit facilities, which were recently revised to provide incremental growth capital, says the company.

“The Hertz Board and management team have determined that a comprehensive modification to Hertz's U.S. fleet strategy is necessary to establish a more competitive product position, improve the customer experience, provide greater flexibility for demand fluctuations and better protect against a fluctuating used-car sales cycle," said MacDonald.


More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...