Zipcar Expands ONE > WAY Testing in Boston
After testing its new ONE > WAY service, Zipcar has now made the service available to all current Zipcar members in the Boston area. Currently, a total of 200 ONE > WAY Honda Fits are located throughout Boston.
Zipcar ONE<WAY service features the Honda Fit. Photo courtesy of Zipcar.
Zipcar ONE
unknown nodeZipcar’s new ONE > WAY service is now open to all current Zipcar members located in or traveling to the Boston area. The new transportation option — which Zipcar has been testing since May — enables members to take point-to-point trips with a reserved parking spot at both the pick-up and drop-off locations (called "pods"), says the company.
Currently, a total of 200 Zipcar ONE > WAY Honda Fit vehicles are located at Zipcar pods throughout Boston and in the surrounding area, including Logan International Airport.
Over the past few months, select Zipcar members have been invited to join the ONE > WAY beta test. According to Zipcar, this additional expansion of members will help the company further refine the member experience, including locations, usage patterns, features and pricing.
"Our members have been lining up to become part of this beta test — they are as excited as we are," said Kaye Ceille, Zipcar president. "We have learned a lot about the new service in the past few months, and we are eager to continue to grow this innovative transportation option by inviting all current Zipcar members to take part in this expanded testing phase."
Based on input from members as well as its history of operations in the Boston area, Zipcar has selected key locations in order to make ONE > WAY a convenient option to get from point A to point B, says the company.
"ONE > WAY, combined with our leading round-trip model, offers members the most comprehensive mobility option available," said Ceille. "In addition, ONE > WAY remains true to our mission of enabling simple and responsible urban living by continuing to reduce congestion in cities as members are not circling the block searching for parking."
Zipcar's ONE > WAY fleet consists exclusively of Honda Fits. The ONE > WAY Honda Fit vehicles will be labeled with unique branding in order to distinguish them from the round-trip models, which are not available for one-way use, according to the company.
Current Zipcar members can test out ONE > WAY at www.zipcar.com/beta.
More Rental Operations
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →