Avis Licensee to Expand Budget in Africa

Photo via Atomic Taco/Flickr
Photo via Atomic Taco/Flickr

Avis Budget Group has signed an agreement with Barloworld Ltd, which operates the Avis Car Rental brand in southern Africa, to also operate the Budget Car Rental brand there, effective March 1, 2015.

The agreement offers both companies an opportunity to leverage Barloworld's knowledge of the car rental market to develop the Budget brand across South Africa, according to Avis Budget.

"Avis Budget Group is delighted to be extending its relationship with Barloworld to include Budget," said Troy Warfield, commercial and licensee director, Avis Budget Europe, Middle East and Africa (EMEA). "The combination of Barloworld and our global network positions Budget Car Rental to continue to grow and prosper today and in the future."

Under the license agreement, Barloworld will operate the Budget brand in Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia, Zimbabwe and South Africa. Barloworld already operates the Avis brand in Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe.

"Barloworld has a 45-year history of partnership with Avis Budget Group and proven experience successfully operating the Avis brand in southern Africa,” said Keith Rankin, chief executive of Avis Rent a Car Southern Africa. "We are thrilled to add the Budget brand to our portfolio as part of Avis Budget Group's multi-brand strategy."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.