Silvercar Offers ‘Kiss and Tell’ Campaign in February
In honor of Valentine’s Day, Silvercar wants renters to start looking at their current relationship with their car rental company.
by Staff
February 4, 2015
Photo courtesy of Silvercar.
2 min to read
Photo courtesy of Silvercar.
In honor of Valentine’s Day, Silvercar wants renters to start looking at their current relationship with their car rental company this month.
On Saturday Feb. 14, Silvercar will take their relationship advice to the streets. Silvercar brand ambassadors will be giving out physical hugs, kisses and first-time renter discount codes to willing recipients, as well as educating them on car rental relationship “red flags,” says the company.
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“February is the ideal time to get travelers thinking about their current car rental relationship,” says Silvercar CEO Luke Schneider. "Unfortunately for travelers, there's a real tendency to 'settle' in car rental. Do you consider yourself to be in a healthy relationship when your car rental company charges you 3-5 times the local pump price for fuel? Or demands a receipt if you elect to fill it up yourself? For many, myself included, 'bad gas' is a relationship deal-breaker.”
On Facebook, consumers are encouraged to #KissAndTell about their worst rental car experiences. Each week in February, up to 20 of the best “worst” stories will earn the chance to win one free Silvercar rental day, says the company.
Here is a list of Kiss and Tell mobile activations that will take place on Saturday Feb. 14 from noon to 3 p.m.:
Austin: 1123 South Congress
Denver: Union Station, 1225 17th St.
San Francisco: Dolores Park, corner of 20th and Church
Miami: South Beach, between 7th and 10th
In addition to the local market events on Valentine’s Day, Silvercar is extending the $59 pricing promotion for all drives booked to take place in February, says the company.
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Martin Romjue has been editing and reporting for ARN since 2023 and fully transitioned to the role of chairman of the International Car Rental Show in 2026.