Silvercar Offers ‘Kiss and Tell’ Campaign in February

Photo courtesy of Silvercar.
Photo courtesy of Silvercar.

In honor of Valentine’s Day, Silvercar wants renters to start looking at their current relationship with their car rental company this month.

On Saturday Feb. 14, Silvercar will take their relationship advice to the streets. Silvercar brand ambassadors will be giving out physical hugs, kisses and first-time renter discount codes to willing recipients, as well as educating them on car rental relationship “red flags,” says the company.

“February is the ideal time to get travelers thinking about their current car rental relationship,” says Silvercar CEO Luke Schneider. "Unfortunately for travelers, there's a real tendency to 'settle' in car rental. Do you consider yourself to be in a healthy relationship when your car rental company charges you 3-5 times the local pump price for fuel? Or demands a receipt if you elect to fill it up yourself? For many, myself included, 'bad gas' is a relationship deal-breaker.”

On Facebook, consumers are encouraged to #KissAndTell about their worst rental car experiences. Each week in February, up to 20 of the best “worst” stories will earn the chance to win one free Silvercar rental day, says the company.

Here is a list of Kiss and Tell mobile activations that will take place on Saturday Feb. 14 from noon to 3 p.m.:

  • Austin: 1123 South Congress
  • Denver: Union Station, 1225 17th St.
  • San Francisco: Dolores Park, corner of 20th and Church
  • Miami: South Beach, between 7th and 10th

In addition to the local market events on Valentine’s Day, Silvercar is extending the $59 pricing promotion for all drives booked to take place in February, says the company.

For more information, visit www.silvercar.com.

Comments

  1. Kevin [ February 8, 2015 @ 08:27PM ]

    So very sad for the industry to ask for the worst customer experiences, just where is this industry heading

  2. Juan [ February 12, 2015 @ 08:49AM ]

    I like this concept. Until you start evaluating your current relationship and what's working and what's not it can be hard to realize that you could be in a bad relationship. Not to mention I do believe way too many people settle. Reading all of the #KissAndTell posts on Facebook so far and to see that many of these people have continued to rent with the same services despite being treated so poorly says a lot.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

What Does the Future Hold for Fleet Sales to Car Rental?

With domestic automakers pulling back on rental fleet sales and lower overall light-duty sales projected, the car rental industry will have to adjust.

Who is the Local Operator of the Future?

In an autonomous vehicle environment, the business model will change, but fleet management will be more important than it is today.

Five Business Model Trends for 2017

As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

Job Finder: Access Top Talent. Fill Key Positions.

>