Budget Upgrades Website to Improve Customer Experience

Photo via Atomic Taco/Flickr.
Photo via Atomic Taco/Flickr.

Budget Car Rental has announced website enhancements, which will provide greater user functionality and a better customer experience, says the company.

Here are highlights of updates for Budget.com:

  • A "Get a Receipt" section on the Budget homepage so customers can easily access their rental receipts.
  • An enhanced and more user-friendly calendar for selecting vehicle pick-up and return dates.
  • Improved location functionality, which features popular tourist attractions, such as Times Square or the Grand Canyon, making it easier for users to find Budget locations located near these attractions.
  • A new "My Activity" landing page for customers who have signed into their accounts. Users can make a reservation, see rentals, print rental receipts and access profile information.

"We strive to make travel as easy as possible for our customers and that starts with the reservation process," said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "We're constantly leveraging testing capabilities to ensure we incorporate customer insights into our reservation flow. These upgrades are a direct result of customer feedback and performance analysis, so we're confident budget.com users will appreciate the ease, clarity and convenience that these upgrades provide."

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