Hertz Guatemala Celebrates 50th Anniversary

(left to right) Alfred Mora, director of franchise operations in Latin America, Hertz International; Charles A. Rogers, president, Hertz Guatemala; and James Rogers, general manager, Hertz Guatemala, celebrating the 50th anniversary.
(left to right) Alfred Mora, director of franchise operations in Latin America, Hertz International; Charles A. Rogers, president, Hertz Guatemala; and James Rogers, general manager, Hertz Guatemala, celebrating the 50th anniversary.

Hertz Guatemala, the second subsidiary of The Hertz Corp. to be established in Latin America, celebrates its 50th anniversary with its new sustainable headquarters.

The company's new sustainable installations feature state-of-the-art technology and embody Hertz's commitment to sustainability, says the company.

"Hertz Guatemala's latest achievements are a testament to the company's continuous efforts towards innovation and sustainability," said Michel Taride, group president, Hertz International. "We are glad to celebrate 50 years of strong presence in Guatemala, one of the first Latin American countries Hertz has operated in and where it currently holds a leading position. …”

Hertz Guatemala's new installations are equipped to capturing rainwater for company uses and recycling water for vehicle cleaning, while all its electric appliances are certified to be energy efficient. The GREAT Green Deal Certification achieved by Hertz Guatemala "demonstrates to third parties that Hertz commitment and practices are real and concrete," according to Carmen Rosa Perez, executive director of GREAT Green Deal Guatemala.

"We feel extremely proud of celebrating Hertz Guatemala's 50 years of genuine commitment for excellence,” said Charles A. Rogers, president, Hertz Guatemala. “The inauguration of our new headquarters, as well as the tourism sustainability certification of GREAT Green Deal recently achieved, are important milestones that commit us to continue to provide our customer with the best car rental experience. ..."

Hertz Guatemala offers a range of products and services for both corporate and leisure customers, including a fleet of economy, compact, mid-size, full-size, luxury SUV, vans, pickup trucks and cargo trucks.

Established at Guatemala City’s La Aurora International Airport 50 years ago, Hertz Guatemala currently features 10 locations across Guatemala City, Antigua Guatemala and Flores in Peten (Tikal), according to the company.

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