VRCG Inc. Appoints New Director of Remarketing
Craig Goodman has been named as director of remarketing at VRCG Inc., a fleet sale and rental consulting company based in Michigan. He brings over 20 years of experience in extensive purchasing, remarketing, fleet management and rental operations.

Craig Goodman pictured at last year's Auto Rental Summit. Photo by Amy Winter.

Craig Goodman pictured at last year's Auto Rental Summit. Photo by Amy Winter.
Craig Goodman has been named as director of remarketing at VRCG Inc., a fleet sale and rental consulting company based in Michigan. He brings over 20 years of experience in extensive purchasing, remarketing, fleet management and rental operations.
Beginning his career as a branch manager for ACE Rent a Car, Goodman worked his way up to remarketing manager at ACE. He then served as remarketing manager at the Hertz Corp., where he played a role developing the Dealer Direct, Used Car Purchase and Rent2buy programs.
After four years with Hertz, Craig rejoined ACE as the vice president of fleet and remarketing. Immediately after the sale of ACE, Craig joined the VRCG team.
“… We’re fired up about Craig coming on board,” said Dave Arney, president of VRCG Inc. “We’ve always had a plan with our company – our job is to make our clients’ businesses more efficient and profitable – and adding Craig to our roster helps our efforts. ...”
“…We’ve done business with Craig in various positions for many years,” said Mike Kane, vice president and founder of VRCG Inc. “When we found out that Dick Radzis and Charlie Mullen were selling ACE, we saw it as a natural that we’d ask Craig to join. ... ”
More Rental Operations

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
