Related Article: Alamo Rent A Car Expands to British Virgin Islands
Alamo Adds Monster Trucks to Fleet
Beginning June 15, the Alamo Monster Truck Program will offer monster truck rentals to customers in select U.S. locations.
by Staff
April 1, 2015
Alamo plays an April Fool's joke by saying it will rent monster trucks this summer. Photo via Alamo Rent A Car.
1 min to read
Alamo plays an April Fool's joke by saying it will rent monster trucks this summer. Photo via Alamo Rent A Car.
Beginning June 15, Alamo Rent A Car is launching a pilot program that will offer monster truck rentals in select U.S. locations. Featuring 66-inch tires and supercharged V8 engines, these trucks will provide off-road-ready vehicle options for customers.
Towering 12 feet high and weighing in at 10,000 pounds, these trucks will be available with rates starting at $650 per day, says the company. Weekly rates will also be available by request.
“Our more adventurous customers are looking for vehicles that will get their adrenaline pumping when they travel,” said Rob Connors, Alamo’s assistant vice president of brand marketing. “The Alamo Monster Truck Program is our way of providing truly monstrous experiences to vacationers looking for an extraordinary memory.”
The monster vehicles will be equipped with GPS navigation systems and a set of four standard helmets and seat harnesses, according to the company. Upgraded helmets with mounted cameras will also be available for an additional charge.
The trucks will be offered at Alamo locations with open-air lots; an official list of locations will be announced May 15 at www.alamo.com.
Disclaimer: Reservations aren't currently available because this is a fictional program. Happy April Fool's Day!
More Rental Operations
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →