Avis Tops Customer Loyalty Index for 16th Consecutive Year

Photo via Atomic Taco/Flickr.
Photo via Atomic Taco/Flickr.

For the 16th consecutive year, Avis Car Rental has maintained its No. 1 car rental status in the Brand Keys Customer Loyalty Engagement Index. The 2015 study examined 540 brands in 64 categories.

In the car rental category, Avis ranked first across the four behavioral engagement drivers, including convenience and expertise; comprehensible pricing discounts and options; empathetic customer service and reputation; and offering a wide range of connected and reliable features, according to the company.

"We recognize that in today's wired world, customers have come to expect more from brands, so it's important that we engage consumers in the channels that matter," said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "We continue to 'put the customer first' and invest in customer-facing areas such as Avis.com, our mobile applications and our social media channels so as to enhance customer loyalty and continue to drive sustained profitable growth. We're thrilled to once again be recognized for our hard work."

Avis continues to measure aspects of the customer experience that contribute to loyalty, including reservations, face-to-face customer interactions, written communications, billing, claims and customer service calls. According to Avis, it utilizes feedback systems, including online customer surveys, to enhance the customer rental experience.

For more information on the 2015 Brand Keys Customer Loyalty Engagement Index, visit www.brandkeys.com.

Comments

  1. Miguel Luviano [ April 20, 2015 @ 11:06AM ]

    As Jeannine Haas said, this is the result for a hard work!

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Job Finder: Access Top Talent. Fill Key Positions.