Enterprise Acquires UK's City Car Club

Enterprise Rent-A-Car has acquired U.K.'s City Car Club. Photo courtesy of Enterprise Holdings.
Enterprise Rent-A-Car has acquired U.K.'s City Car Club. Photo courtesy of Enterprise Holdings.

Enterprise Rent-A-Car has announced the acquisition of City Car Club, a Britain-based carsharing company.

Already a carsharing provider in the U.K. under the Enterprise CarShare brand, the acquisition strengthens Enterprise’s position as a player in the U.K.’s carsharing economy, according to the company.

“This is an exciting time for mobility businesses such as Enterprise,” said Brian Swallow, vice president of Enterprise Rent-A-Car. “We see the acquisition of City Car Club as a way of extending our service to business and private motorists looking for flexible travel options.”

The agreement covers all of City Car Club’s assets, including its 800-plus vehicles, 45 employees and 30,000 members, according to Enterprise. Its vehicles are available to members 24 hours a day, seven days a week in 17 cities around the U.K.

In the immediate short-term, the Enterprise CarShare and City Car Club businesses will continue to operate as two separate brands — with a plan to create a combined entity in the future.

“Currently, the Enterprise CarShare service is targeted at business users, and our data shows that this is as important a market for carsharing in the UK as demand from city dwellers,” added Swallow. “However, the acquisition of City Car Club allows us to offer that same level of service, flexibility and convenience to private renters as well.”

For more information, visit www.enterprise.co.uk.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

A Shared Mobility Model Takes Shape for Fleets

Technology that allows cab drivers flexible access to a shared fleet is leveling the playing field for an 89-year-old taxi company.

Safety Tech: Crash Avoidance or Sensory Overload?

As advanced safety technologies become even more pervasive on mainstream vehicles, are we creating “stupid drivers?"

Own the Fleet, Own the Future

In the dialogue surrounding new transportation paradigms, fleets have been off the public radar until recently. Here’s what’s going on, and a way for you to participate in the conversation.

Job Finder: Access Top Talent. Fill Key Positions.

>