Enterprise Rent-A-Car Reveals ‘How Far Would You Drive?’ Survey

Enterprise Rent-A-Car’s recent survey, “How Far Would You Drive?” asked Americans to indicate how far they would travel to destinations and for what reasons.

According to the survey results, family and loved ones are a priority versus sporting events, concerts and political events. For instance, 42% of respondents said they would drive the farthest to see a love interest over any other activity, compared to the 9% of respondents who are willing to drive more than five hours to see their favorite professional football team play.

“We hear anecdotal stories from our customers all the time about what inspires them to embark on road trips and it’s a thrill to see how we play a role in our customers’ lives,” said Lee Broughton, vice president of Enterprise Rent-A-Car brand marketing. “While love and family may spark individuals to drive the farthest, interests such as sports, music and food still earn significant car time.”

The “How Far Would You Drive” survey was conducted in the U.S. with a national sample of 1,015 adults from March 25-27, 2015 by Research Now. Survey respondents were 25 years or older and owned a vehicle.

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