Thrifty, Hertz Take Top Ranks in Social Media Performance List

Thrifty Car Rental got the top spot for the best social media performance on Facebook. Photo via Atomic Taco/Flickr.
Thrifty Car Rental got the top spot for the best social media performance on Facebook. Photo via Atomic Taco/Flickr.

Engagement Labs, a technology and data company, has released a list of the top U.S. car rental companies based on their social media performance on Facebook and Twitter.

According to the eValue data, the top 10 car rental companies on Facebook are: Thrifty Car Rental, Dollar Rent A Car, Alamo Rent A Car, National Car Rental, Hertz, Zipcar, Enterprise Rent-A-Car, Avis Car Rental, Budget Car Rental and car2go.

Twitter’s top 10 car rental companies included: Hertz, Avis Car Rental, Budget Car Rental, Enterprise Rent-A-Car, Alamo Rent A Car, Thrifty Car Rental, National Car Rental, Dollar Rent A Car, Zipcar and car2go.

“For service industries, like the car rental market, customers are more often turning to social media platforms like Facebook and Twitter for customer service issues and promotional deals,” said Bryan Segal, CEO of Engagement Labs. “These customer interactions via their social media channels provide an opportunity for car rental companies to forge stronger relationships with their customers, which will lead to increased brand loyalty and drive sales.”

Thrifty Car Rental ranked in the top position on Facebook according to its eValue score. Thrifty’s content strategy for its social media platform focuses on the adventures that can happen while on a road trip. Thrifty posts travel-themed photos to prompt engagement with its user base.

"Hertz took the top spot on Twitter based on their eValue score, due to an incredibly fast response time and overall response rate to their followers,” said Segal. “The company has a very active community management team that mentions, retweets and interacts with its large follower base (the highest among the group) and those talking about car rental and road trips.  Hertz often tweets out offer codes, promotions and contests to their followers."

“The top ranking of Hertz and Thrifty illustrate the success of social media strategies when the experience of their customers is promoted rather than the product,” added Segal. Both companies were in tune with their follower base and developed a content plan to facilitate high levels of engagement.”

Comments

  1. Isaac [ June 6, 2016 @ 06:33PM ]

    1. On September 24, I made a car rental reservation for a Mercedes C from Hertz for October 17 thru October 21.
    2. On October 17 I came to pick up the car, and after an hour of waiting in line, I was told that the car I ordered (Mercedes C) was not available.
    3. I was sent to the parking garage and was told to pick up a different car. The parking garage was dark and the car was parked tightly between two other cars. The car was covered in dirt, but since I had already waited for over an hour to get the car I took it.
    4. I drove the car outside the lot and did not like the way it drove. I immediately made a U-turn and went back to return the car.
    5. My total time driving the car was approximately 5 minutes and I drove approximately 1 mile.
    6. When I came back to tell the attendant that I didn’t like the car, the attendant took a flashlight and started checking the wheels. He removed dirt from the wheels, and then showed me scratches that had been under the dirt on all four wheels.
    7. I pointed out to the attendant that I drove the car for 5 minutes and approximately 1 mile and he told me not to worry about it and just to write on his report that I dispute being at fault for any scratches on the wheels of the car. I did dispute being at fault for the damage on his report.
    8. I went to the front desk to talk to the woman who was working there, and asked to speak to the manager. I waited for over an hour and still could not reach the manager.
    9. I got a new car and left after being assured by the front desk person that I would not be charged for the scratches on the wheels of the car.
    I dispute the claim that I caused any damage to the car.
    I dispute the total amount of $942.92 claimed by Hertz.
    I received a letter from a collection agency by the name of Josep Mann & Creed....
    my rental agreement 297671566
    invoice 883151008400
    my email [email protected]
    my phone number 415-246-7999

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