Auto Europe, a U.S.-based travel services provider to Europe, has launched a Ready-to-Go Pickup Guarantee. It pledges to pay for a customer's car rental if the reserved vehicle is not ready and waiting upon his or her arrival at the rental car counter.

"We are always listening to our customers, and we know that when they go to Europe, they'll be creating memories that will last a lifetime," said Scott Braun, chief marketing officer of Auto Europe. "There is a lot of anticipation for their trip and the last thing they want is any hiccup with their rental car. Since we're committed to ensuring a smooth rental experience, we wanted to put our money where our mouth is. That's why we created the Ready-to-Go Pickup Guarantee. If we don't deliver on our promise, the rental is on us."

This new guarantee is the latest example of Auto Europe's commitment to putting customers first, says the company.

“Whether it is assisting through challenges at pickup, drop-off or anytime in between, we've always prided ourselves on staying by the customer's side during their entire journey," added Braun.

For more information, visit www.autoeurope.com.