Photo via Wikimedia.
Avis Budget Group Inc. has signed a multi-year partnership agreement with JetBlue Airways. The new agreement expands the existing marketing affiliation between the two companies, under which Avis Budget Group has served as a partner within JetBlue's TrueBlue loyalty rewards program.
When renting from Avis Budget’s brands, JetBlue’s TrueBlue members will have the opportunity to earn TrueBlue points. The rental brands will also be featured on JetBlue's online booking channel at www.jetblue.com.
"We're excited to build upon our relationship and sign an exclusive agreement with JetBlue," said Stephen Wright, Avis Budget Group’s senior vice president of sales and marketing for Latin America/Asia-Pacific. "Incorporating our car rental brands into JetBlue's booking channels will allow us to be at the forefront of the travel planning and booking experience, and should generate incremental rentals. We look forward to serving JetBlue customers at Avis, Budget and Payless locations around the world."
As part of this agreement, Avis and Budget will be featured in other channels, including:
- JetBlue Getaways: The car rental brands will be listed on the JetBlue Getaways website.
- Blue Inc.: Avis and Budget will be promoted on JetBlue's online booking tool and rewards program.
- Call transfer program: Car rental will be included as a call transfer option for JetBlue customers booking by phone.
- Corporate travel program: JetBlue employees will have access to rental vehicles around the globe and will pay a contracted rate on business rentals and receive discounts on leisure rentals.
"JetBlue is always looking for ways to further enhance our customer travel experience," said Marty St. George, executive vice president, commercial and planning, JetBlue Airways. "Our partnership with Avis Budget Group will provide even more convenient options. JetBlue customers will be able to earn points for car rentals, bringing their dream vacations closer to reality. Also, travelers that are planning their vacations can conveniently add an Avis, Budget or Payless car rental directly into their bundled package."