Sixt Launches Social Media Contest

Photo courtesy of Sixt.
Photo courtesy of Sixt.

Sixt rent a car USA LLC has announced the launch of its latest advertising campaign and social media contest: “#GutenTagAmericaContest.”

The campaign is inspired by the company’s recent brand video, which introduces the German brand to the U.S. market with a lederhosen-clad polka band playing the American national anthem.

To participate in the contest, consumers are encouraged to show their own “German side” by posting their German-inspired content for a chance to win a luxury vehicle rental for a week.

The contest will take place June 1 through July 6, 2015. Facebook, Instagram and Twitter users may participate by posting a German-themed photo or video and using the hashtag #GutenTagAmericaContest, says the company.

Additionally, entrants must tag Sixt rent a car or @SixtUSA. A different German theme will be announced at the beginning of each week, starting with “German Style and Fashion.”

Related Article: Sixt Expands U.S. Franchises

Once per week during the five-week contest period, the most authentic, creative and/or funny post will be chosen and awarded with a voucher for a seven-day luxury vehicle rental — valid at participating U.S. Sixt locations.

Sixt is also offering a discount of up to 20% on U.S. rentals — restrictions apply, says the company.

For more information about the contest, visit: www.sixt.com/german.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

My Number One Takeaway from ICRS 2017

This year’s International Car Rental Show (ICRS) opened the door to new business models facing transportation today — yet adapting to these new technologies is not the first key to survival.

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Job Finder: Access Top Talent. Fill Key Positions.

>