Sixt Launches Social Media Contest

Photo courtesy of Sixt.
Photo courtesy of Sixt.

Sixt rent a car USA LLC has announced the launch of its latest advertising campaign and social media contest: “#GutenTagAmericaContest.”

The campaign is inspired by the company’s recent brand video, which introduces the German brand to the U.S. market with a lederhosen-clad polka band playing the American national anthem.

To participate in the contest, consumers are encouraged to show their own “German side” by posting their German-inspired content for a chance to win a luxury vehicle rental for a week.

The contest will take place June 1 through July 6, 2015. Facebook, Instagram and Twitter users may participate by posting a German-themed photo or video and using the hashtag #GutenTagAmericaContest, says the company.

Additionally, entrants must tag Sixt rent a car or @SixtUSA. A different German theme will be announced at the beginning of each week, starting with “German Style and Fashion.”

Related Article: Sixt Expands U.S. Franchises

Once per week during the five-week contest period, the most authentic, creative and/or funny post will be chosen and awarded with a voucher for a seven-day luxury vehicle rental — valid at participating U.S. Sixt locations.

Sixt is also offering a discount of up to 20% on U.S. rentals — restrictions apply, says the company.

For more information about the contest, visit:

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

Job Finder: Access Top Talent. Fill Key Positions.