Avis Expands Partnership with Southwest Airlines

Avis Budget Group has extended a marketing agreement with Southwest Airlines. Photo via Wikimedia.
Avis Budget Group has extended a marketing agreement with Southwest Airlines. Photo via Wikimedia.

Avis Budget Group has entered an expanded, multi-year marketing agreement with Southwest Airlines, allowing the rental company to promote Avis Car Rental, Budget Car Rental and Payless Car Rental offers, products and services to Southwest customers.

As part of the new agreement, Avis, Budget and Payless will have advertising placement on the Southwest Airlines website as well as merchandising placement throughout the airline reservation process, according to the company.

The car rental brands will also be featured on airline confirmation pages and pre-trip emails to customers. Special car rental discount offers, such as bonus Rapid Rewards credits for completed rentals, will also be presented on southwest.com.

"Southwest.com is the only avenue for Southwest customers to purchase and manage their air travel online," said Stephen Wright, Avis Budget Group senior vice president of sales and marketing for Latin America/Asia-Pacific. "Having Avis, Budget and Payless offers prominently placed on southwest.com will be an important source of incremental reservations for us."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Understanding The Fleetification of Everything

As fleet miles increase exponentially, and as new stratum of fleet enter both consumer and business use cases, the "founding fathers" who gathered at Fleet Forward in Miami last week have some work to do.

The Problem with Valuing Safety Technology

As advanced safety technologies have migrated to mainstream vehicles, retaining value for these options at resale remains an issue.

ELD Mandate: Is Your Head Still in the Sand?

If you think you have 11 weeks to implement an Electronic Logging Device system to meet the Dec. 18 compliance deadline, you really don’t — for a few reasons.

Job Finder: Access Top Talent. Fill Key Positions.

>