Avis Expands Partnership with Southwest Airlines

Avis Budget Group has entered an expanded, multi-year marketing agreement with Southwest Airlines, allowing the rental company to promote Avis Car Rental, Budget Car Rental and Payless Car Rental offers, products and services to Southwest customers.

As part of the new agreement, Avis, Budget and Payless will have advertising placement on the Southwest Airlines website as well as merchandising placement throughout the airline reservation process, according to the company.

The car rental brands will also be featured on airline confirmation pages and pre-trip emails to customers. Special car rental discount offers, such as bonus Rapid Rewards credits for completed rentals, will also be presented on southwest.com.

"Southwest.com is the only avenue for Southwest customers to purchase and manage their air travel online," said Stephen Wright, Avis Budget Group senior vice president of sales and marketing for Latin America/Asia-Pacific. "Having Avis, Budget and Payless offers prominently placed on southwest.com will be an important source of incremental reservations for us."