Ford Launches Peer-to-Peer Carsharing Program

Ford is partnering with Getaround in the U.S. for its peer-to-peer carsharing program. Photo via Ecotrust/Flickr.
Ford is partnering with Getaround in the U.S. for its peer-to-peer carsharing program. Photo via Ecotrust/Flickr.

As part of its Smart Mobility plan, Ford Motor Credit Co. is launching a peer-to-peer carsharing pilot program in the six U.S. cities and London.

The company has invited 14,000 and 12,000 customers in six U.S. cities and London, respectively, to sign up to rent Ford Credit-financed vehicles to prescreened drivers for short-term use.

U.S. customers can participate using the software of ride-share company Getaround, while London drivers connect through a similar rental system of easyCar Club, according to Ford.

“Consumers tell us they are interested in sharing the costs of vehicle ownership, and this program will help us understand how much that extends to customers who are financing a Ford vehicle,” said David McClelland, Ford Credit vice president of marketing. “As most vehicles are parked and out of use much of the time, this can help us gauge our customers’ desires to pick up extra cash and keep their vehicles in use.”

The pilot is being offered to select Ford Credit customers in Berkeley, Oakland, San Francisco, Portland, Chicago and Washington, D.C. It runs through November.

Related: Ford Starts Carsharing Program in London

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.