Zipcar Names New International President

Photo courtesy of Zipcar.
Photo courtesy of Zipcar.

Zipcar has appointed Nicholas Cole as its new international president. In this role, Cole will be responsible for driving Zipcar's international expansion in Europe, the Middle East and Africa (EMEA) and Asia and Australia.

Cole will replace Massimo Marsili, who has been appointed managing director, Western Region, Avis Budget EMEA.

"We recognize the significant contributions Massimo has made to Zipcar during his tenure, most notably launching the business in Paris, Madrid and Istanbul over the last year," said Larry De Shon, president, International, Avis Budget Group. "We welcome Nicholas to the business where he will be responsible for increasing Zipcar's international footprint, bringing the economic and environmental benefits of carsharing to new members and building upon Zipcar's success in existing international markets, which include the United Kingdom, France, Spain, Austria and Turkey."

Prior to joining Zipcar, Cole spent more than 15 years at Daimler AG, where he held a variety of senior roles, including president and CEO of Daimler's car2go car sharing subsidiary in North America.

"Zipcar is gaining momentum on an international scale and is well-positioned to build on this success by offering cities, individuals and businesses smart alternative ways to think about mobility," said Cole. "I look forward to supporting Zipcar's mission to enable simple and responsible urban living as Zipcar continues to innovate and lead in the mobility sector."

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.