Related: Is Uber a Threat to Car Rental?
Rental Cars Top Ground Transportation for Business Travel
Rental cars are the most commonly used methods of ground transportation for business trips, followed by taxis, chauffeured transportation and ride-sharing companies, according to a GBTA Foundation study.

Chart via "The 2015 Ground Transportation Study" and the GBTA.

Chart via "The 2015 Ground Transportation Study" and the GBTA.
Rental cars are the most commonly used methods of ground transportation for business trips (36%), followed by taxis (24%), chauffeured transportation (13%), ride-sharing companies (11%), airport shuttle (11%), public transit (3%) and colleague or friend (2%), according to a Global Business Travel Association (GBTA) Foundation study entitled “The 2015 Ground Transportation Study.”
“Our research shows one in four (24%) travel buyers say their company does not allow their business travelers to use ride-sharing companies, by far the highest percentage for any form of ground transportation,” said Michael W. McCormick, GBTA’s executive director and chief operating officer. “In addition, a large number of companies still have not adopted policies around ride-sharing companies, revealing a need for education about the benefits and the risks. GBTA hopes this study is the start to closing that knowledge gap and we welcome an open and constructive dialogue on this topic.”
The study also identified the most important factors business travelers and travel buyers consider when choosing ground transportation. The top factors included traveler and vehicle safety, availability for a timely pick-up and convenience of payment methods.
Safety of travelers is important, but only about one-third of business travelers are somewhat familiar with aspects of duty of care such as pre-employment driver certification, driver training requirements and regulations affecting each ground transportation method, according to the study.
“Undoubtedly, there is significant market controversy around ride sharing, and we felt it was important to have impartial research to create awareness in the industry,” said David Seelinger, chairman and CEO, EmpireCLS Worldwide Chauffeured Services.
The study was sponsored by Dav El/Boston Coach Chauffeured Transportation Network and Empire CLS Worldwide Chauffeured Services.
More Rental Operations

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
