Avis Named Rental Partner of Universal Parks

Avis Budget Group has become the official car rental partner of Universal Parks & Resorts. Photo via Wikimedia.
Avis Budget Group has become the official car rental partner of Universal Parks & Resorts. Photo via Wikimedia.

Avis Budget Group and Universal Parks & Resorts have entered into an exclusive multi-year marketing partnership that designates Avis Budget as the "Official Car Rental Partner" of Universal Parks & Resorts.

As part of the agreement, guests of Universal Parks & Resorts will receive discounted rates and special offers from Avis Car Rental and Budget Car Rental. The vehicle rental brands will also be featured in Universal's marketing channels, including the websites of Universal Parks & Resorts Vacations, Universal Orlando Resort and Universal Studios Hollywood.

Additionally, Avis and Budget will promote Universal's theme parks to its customers in Orlando and Los Angeles. The marketing outreach will include email communications, point-of-sale signage, in-vehicle promotion and wrapped vehicles, according to the company.

"Universal's theme parks in Hollywood and Orlando offer today's most compelling theme park entertainment, with something for everyone,” said Tom Villani, Avis Budget Group’s vice president, global travel and partnerships. “In fact, they continue to add exciting experiences and attract guests from all over the world. We're thrilled to team up with Universal and promote our brands, products and services to their guests."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Why GM’s Telematics Announcement is a Really Big Deal

Enabling a telematics connection at the factory — and not through an aftermarket hardware installation — is a game changer for fleets.

Four Thoughts From the 2016 Conference Calls

Sifting through the notes of Avis Budget Group’s and Hertz Global Holdings’ recent fourth quarter conference calls give us some trend lines to watch out for in 2017. (Of course, this gives us an incomplete snapshot, as Enterprise Holdings is privately held.)

Job Finder: Access Top Talent. Fill Key Positions.

>