Photo via Atomic Taco/Flickr.
Avis Car Rental has been named to the 2015 Brand Keys Loyalty Leaders List. The 19th annual survey conducted by Brand Keys, the New York-based brand and customer loyalty and engagement research consultancy, ranked Avis as one of the top 40 consumer brands across a broad range of industries.
Additionally, Avis was the highest rated car rental company by nearly 60 spots, according to the company.
"There's tremendous competition for the top 100 spots," said Robert Passikoff, founder and president, Brand Keys. "We commend Avis for understanding what drives brand loyalty and for continuing to engage their customers so as to deliver better results than their competition when it comes to consumers' increased expectations."
Avis strives to enhance all aspects of the customer experience that contribute to loyalty, including reservations, face-to-face customer interactions, written communications, billing, claims and customer service calls, according to the company. Avis utilizes many feedback systems, including online customer surveys, to improve the customer rental experience.
"Loyalty and consumer engagement are leading indicators of consumer behavior, so ‘putting the customer first' continues to be one of our strategic priorities as we look to provide customers with a stress-free rental experience and continue to drive profitable growth," said Ronald L. Nelson, chairman and chief executive officer, Avis Budget Group. "We are delighted to be among the top of the Loyalty Leaders List and the highest-ranked car rental company. We thank Brand Keys and all those who participated for the honor."
Brand Keys Loyalty Leaders analysis was conducted in September 2015 and includes assessments from more than 40,000 consumers, 18 to 65 years of age, from nine U.S. Census regions.