On-Demand Rental App to Launch in Virginia

Certified Auto Rentals will launch in Richmond, Va. Photo via Wikimedia.
Certified Auto Rentals will launch in Richmond, Va. Photo via Wikimedia.

Certified Auto Rentals, an on-demand car rental company, is set to launch in Richmond, Va., later this year, according to a report by Richmond BizSense. Users will be able to access vehicles through a mobile app.

Coretta Kingston came up with the idea six years after getting into the rental car industry as an independent contractor.

“All I knew was we had to change the business model to adapt to the market,” Kingston told Richmond BizSense. “I began to realize that the on-demand trend is beginning to pick up a lot of traffic in dense population areas. It’s almost like the scales came off my eyes.”

Set to go live later this year, the CARs app will allow users to find available vehicles on their Android phones and rent a car by the hour, says the report. The app also can lock and unlock the car.

Other mobile platforms will follow the Android platform, according to the report.

Currently, the company has a 2015 Hyundai Accent with a parking space in downtown Richmond. Kingston is adding three more cars to the fleet and working with the city to lease more designated parking spaces, according to the report.

Initially, CARs will charge $15 an hour per vehicle with the first 75 miles included (and 30 cents a mile thereafter), says the report.

Click here for the full Richmond BizSense report.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.