RelayRides Rebrands as Turo
Peer-to-peer carsharing company RelayRides has rebranded itself as Turo. In addition to the new name, the Turo experience has been redesigned to encourage adventure.

Photo courtesy of Turo.

Photo courtesy of Turo.
Peer-to-peer carsharing company RelayRides has rebranded itself as Turo. In addition to the new name, the Turo experience has been redesigned to encourage adventure.
"As a memorable, aspirational brand that inspires adventure, Turo positions us squarely within travel and tourism," said Andre Haddad, CEO of Turo. "We envision a world where travelers can rent the perfect vehicle for their next adventure no matter where they are — a world where car owners transform their idle cars from depreciating assets into earning engines and help fuel travelers' adventures.”
Turo recently raised $47 million in Series C funding, which was led by Kleiner Perkins Caufield & Byers (KPCB) and its affiliates with participation from existing investors August Capital, Canaan Partners, Google Ventures, Shasta Ventures and Trinity Ventures.
“We are delighted with the $47 million raise and are also very pleased to welcome Brook Porter from KPCB to the Turo board of directors,” said Haddad. “Brook brings a proven track record of investments and expertise to help us achieve our vision."
Operating in over 2,500 cities and 300 airports in the U.S., Turo is now looking to expand internationally. "Turo's mission is to put the world's one billion cars to better use," said Haddad. "It is an incredible opportunity."
To celebrate its new branding, Turo is offering all currently members $50 off their next trip. To redeem the credit, customers must book a new trip by Nov. 30 at 11:59 p.m. PST.
More Rental Operations

Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Car Rental Rates Forecast to Rise 3.6% in 2026 Before Easing in 2027
Car rental rates are projected to rise less than airfares and hotel rates in 2026, then become the only major travel category forecast to decline in 2027, according to projections from GBTA and ALTOUR.
Read More →
Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
