RelayRides Rebrands as Turo

Photo courtesy of Turo.
Photo courtesy of Turo.

Peer-to-peer carsharing company RelayRides has rebranded itself as Turo. In addition to the new name, the Turo experience has been redesigned to encourage adventure.

"As a memorable, aspirational brand that inspires adventure, Turo positions us squarely within travel and tourism," said Andre Haddad, CEO of Turo. "We envision a world where travelers can rent the perfect vehicle for their next adventure no matter where they are — a world where car owners transform their idle cars from depreciating assets into earning engines and help fuel travelers' adventures.”

Turo recently raised $47 million in Series C funding, which was led by Kleiner Perkins Caufield & Byers (KPCB) and its affiliates with participation from existing investors August Capital, Canaan Partners, Google Ventures, Shasta Ventures and Trinity Ventures.

“We are delighted with the $47 million raise and are also very pleased to welcome Brook Porter from KPCB to the Turo board of directors,” said Haddad. “Brook brings a proven track record of investments and expertise to help us achieve our vision."

Operating in over 2,500 cities and 300 airports in the U.S., Turo is now looking to expand internationally. "Turo's mission is to put the world's one billion cars to better use," said Haddad. "It is an incredible opportunity."

To celebrate its new branding, Turo is offering all currently members $50 off their next trip. To redeem the credit, customers must book a new trip by Nov. 30 at 11:59 p.m. PST.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Takeaways from the 2018 International Car Rental Show

Technological solutions are finally moving from reality to theory, peer-to-peer platforms are being redefined, China has the biggest room for growth, while Sixt’s U.S. aspirations have only just begun.

The Irony of Customer Service in the Digital Age

Sure, any company would jump at the chance to use technology to reduce labor costs. But it also comes with some big, red, flashing warning lights.

Market Forces Driving Car Rental in 2018

An analysis of the conference calls of Avis Budget Group and Hertz Global Holdings reveal trends and initiatives involving fleet right sizing, pricing, ancillary revenue opportunities, and renting to ride-hailing drivers.

Job Finder: Access Top Talent. Fill Key Positions.

>