Auto Rental News
MenuMENU
SearchSEARCH

Mex Rent-A-Car Launches at U.S./Mexico’s Cross Border Xpress

Mex Rent-A-Car is now operating at the Cross Border Xpress terminal’s rental car counter. Cross Border Xpress is an enclosed pedestrian bridge for Tijuana International Airport passengers crossing the U.S./Mexico border.

by Staff
December 15, 2015
Mex Rent-A-Car Launches at U.S./Mexico’s Cross Border Xpress

The new Cross Border Xpress terminal. Photo via Business Wire.

2 min to read


The new Cross Border Xpress terminal. Photo via Business Wire.

Mex Rent-A-Car is now operating at the new Cross Border Xpress (CBX) terminal near the U.S./Mexico border. CBX is designed to be the first true binational airport passenger terminal.

Mex Rent-A-Car is currently open and taking reservations, while Mex's affiliate partner, Fox Rent A Car, expects to begin taking reservations shortly after Jan. 1. Avis, Dollar and Hertz will also begin providing rental car services to CBX passengers in the next few months.

Ad Loading...

The CBX facility opened on Dec. 9. Located in San Diego’s Otay Mesa neighborhood, CBX features an enclosed pedestrian bridge reserved exclusively for Tijuana Airport passengers to cross the U.S./Mexico border. The 390-foot-long skywalk is the first to connect a facility in the U.S. directly into a foreign airport terminal, according to the CRX website. The terminal offers food and beverage options, shopping and a rental car counter.

Tijuana Airport customers will go through U.S. Customs & Border Protection if traveling into the U.S. and through Mexican Customs & Border Protection if traveling into Mexico.

“Using CBX is only about a 15- to 20-minute wait to get through customs and cross the border,” said Jordi Rivero, chief product officer at Mex Rent-A-Car.

At the CBX facility, each car rental company is given about 40 parking spaces. Passengers check in at the rental car counter and then a rental car agent takes the customer outside to the parking lot to get the car, according to Rivero.

“The CBX project was created to make the cross border between two countries more comfortable, fast and secure,” said Rivero. “For car rental, we are confident that it’s a great opportunity to approach a new market. Most of them will be crossing from Mexico to the U.S. and will be Spanish speakers. By being a Mexican company with experience in car rental, we know how those customers want to be treated.”

Ad Loading...

For more information on the new Cross Border Xpress, visit www.crossborderxpress.com.


More Rental Operations

Two identical rental cars, two different prices
Rental Operations•Cover Story•October 26, 2026

How Rental Operators Can Navigate Personalized Pricing Rules

As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.

Read More →
a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
Ad Loading...
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
Ad Loading...
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
Ad Loading...